Do you need a reward to go green? Senior Director of Marketing Strategy at OgilvyEarth David Wigder thinks so.
“I believe that the idea of rewards in the green space have the potential to change consumer behavior without necessarily changing attitudes first,” says Wigder in an article for Environmental Leader.
He cites the website RecycleBank as an example:
“Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards.”
Would you be more eco-friendly if you were rewarded for it?
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