Tag Archives: marketing

Electronic waste finds big life with popularity of Apple

This guest post is contributed by Lillian Swift. While new technology reduces paper waste significantly, there is great concern over e-waste. For the uninitiated, e-waste refers to discarded computers, cell phones, and other electronic or computing devices. End-of-life electronic waste … Continue reading

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Why Haven’t You Gone Green Yet?

This is kind of an exciting day—not only is this our 200th blog post, but we also hit 2,000 Twitter followers today. Thank you to everyone who reads our blog, tweets us, follows us on Facebook, etc… We love talking … Continue reading

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What is Greenwashing?

If you read eco-news or participate in green communities, you’ve probably heard of the term “greenwashing.” But do you know what it is? What is Greenwashing? Greenwashing is the deceptive use of green PR or marketing to promote a perception … Continue reading

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The Effects of Green Marketing in Mainstream America

Does green marketing encourage people to make eco-friendly choices? A recent study by OgilvyEarth says that it often has the opposite effect. The study called “Mainstream Green: Moving Sustainability from Niche to Normal” provides insight about the green gap—what consumers … Continue reading

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